One platform. Six products.
Built to run an entire commerce ecosystem.

The public shop window for Lak itself — hero, animated feature sections, promo banners, testimonials, sector-browsing tiles and live platform stats designed to convert visitors into merchants.

Global navigation and information architecture — bilingual primary nav with a language switcher and login/register CTAs, a footer mega-menu sitemap, and a Lak-products footer block.

Pricing and packaging — a full Basic/Plus/Pro/Special comparison table, a monthly/annual toggle with savings callouts, and a pricing FAQ.

A marketing landing page detailing payment capabilities — gateways, currencies and fraud protection.

A landing page showcasing Lak's growth tools — Lak Ads, the influencer platform, loyalty, affiliate and SEO tools.

The public catalog of integrations — browse and search apps by category with an install flow.

A landing page for the ads platform — Google, TikTok, Snapchat, Meta and X campaign management.

A searchable public knowledge base with articles, video tutorials and topic categories.

A bilingual content marketing blog with categories, comments and related-article linking.

Merchant case studies and brand spotlights with real growth metrics for social proof.

A public interactive guide teaching merchants how to market a Lak store.

Contact and compliance pages — contact details, Terms of Service, Privacy Policy, affiliate agreement, an external complaints subdomain and VAT certificate.

The company story and mission — about Lak.

The command center for the business owner — secure 2FA admin login, a platform-wide KPI dashboard (GMV, active stores, revenue, MRR/ARR), real-time monitoring counters and a full audit trail of every admin action.

Merchant lifecycle control — review and approve/reject new registrations after KYC, suspend or reactivate accounts, override plans, manage KYC documents, and drill into any store's data.

Monetization control — define plans and their feature gates, set monthly/annual and regional pricing, manage renewals and dunning, handle billing/invoices, and watch MRR/ARR/churn.

Fleet-wide store operations — a searchable list of every store, suspend/reactivate, manage domains, and monitor per-store traffic, orders and errors.

Platform payments oversight — configure which gateways are available per region/plan, monitor the platform-wide transaction ledger, handle disputes and chargebacks, and set ZATCA endpoints.

Carrier operations at platform scale — manage carrier rates and coverage, set global shipping defaults, monitor deliveries, and run the aggregate carrier Quality Center.

Platform content and marketplaces — approve themes and partner apps, manage the help center, static pages, influencer directory, blog and community.

Reliability and security — system health dashboards (uptime, latency, error rates), API usage monitoring, storage consumption per merchant, security logs and per-user audit trails.

Business intelligence for the owner — per-merchant, revenue, subscription, platform-sales and growth reports, all exportable.

Owner-to-merchant comms — broadcast platform announcements and schedule maintenance notifications to all or selected merchants.

Identity and access management for the merchant. Covers the four legal registration types (individual, corporate, sole proprietorship, charity), secure login with OTP and two-factor authentication, session/device control, and personal preferences. This is the merchant's front door and must be locked down from day one.

Everything needed to stand up a storefront: choosing a theme, uploading branding, arranging the homepage with a drag-and-drop editor, connecting a domain, writing legal/info pages, and flipping the store live. Advanced tiers unlock code-level theme control and campaign landing pages.

The full payment stack the merchant can switch on — cash on delivery, bank transfer, local card rails (Mada), international cards, wallets (Apple Pay, STC Pay), and Buy-Now-Pay-Later providers (Tabby, Tamara, Madfu). Also covers tax/VAT rules, ZATCA e-invoicing, PCI-DSS handling, 3-D Secure, and AI fraud scoring.

Fine-grained control over the buyer's checkout journey — guest checkout, one-click reordering, address capture method, corporate (B2B) invoicing fields, gift orders, self-cancellation windows, and per-status post-checkout messaging.

The catalog engine. Create physical, digital, service, bundle, or subscription products with unlimited variants, manage a category and brand tree, bulk-edit or import/export via CSV, and control per-product SEO, sorting, stock display, and pricing behavior (including VAT-inclusive pricing).

Multi-warehouse stock control — create branches, track stock in real time, transfer between locations, import/export stock levels, receive low-stock alerts, and let customers subscribe to back-in-stock notifications. Pro tier auto-routes orders to the nearest warehouse.

The revenue engine's operational core — view, filter, confirm, invoice, and fulfill orders; generate shipping labels; update statuses in bulk; handle returns, refunds and exchanges; create manual/phone orders; and trigger smart upsell and re-purchase reminders.

Shipping zone and rate configuration, free-shipping rules, and connection to 200+ carriers via the Lak fleet. Includes label printing, carrier auto-status updates, and product/category-level shipping restrictions.

A lightweight CRM — browse and filter customers, view full profiles (order history, lifetime value, wallet, reviews), segment audiences for targeted offers, block or flag risky buyers, and respond to reviews and product questions.

Discount code engine supporting percentage, fixed, free-shipping and BOGO coupons with min-spend conditions and usage tracking, plus tiered bulk/quantity pricing on higher tiers.

Retention tools — a points program (earn and redeem rules) and a wallet-cashback program that returns a percentage of eligible orders to the customer's store wallet.

Referral-based growth — generate affiliate links, track conversions, and manage commission payouts to partners.

Discover influencers, contract and brief campaigns, track performance with unique links, and pay creators — all from the dashboard.

Managed paid-media campaigns launched directly from the dashboard across Google/YouTube, TikTok, Snapchat, Meta/Instagram and X, plus a UTM link generator for attribution.

Lifecycle messaging — broadcast email/SMS to segments, automated welcome messages, abandoned-cart recovery, and a full suite of wishlist alerts (price drop, restock, low stock, 14-day reminder).

On-page and technical SEO — global and per-page meta control, sitemap and robots.txt, a blog module, and an llms.txt file that exposes machine-readable brand content to AI crawlers.

Third-party analytics and pixel injection — GA4, Meta Pixel, TikTok Pixel, Google Tag Manager and Hotjar — wired in without touching code.

Social presence — WhatsApp Business API order confirmations and social follow links rendered in the storefront.

Social-proof system — product, store and shipping reviews with photos, moderation controls, name masking, helpful-votes, and a customer Q&A layer on product and info pages.

Team access — invite staff, assign predefined or custom roles with granular per-module RBAC permissions, audit every action, and delegate specific orders to team members.

The reporting suite — twelve dashboards spanning performance, sales, products, customers, visits, payments, shipping, inventory, coupons and abandoned carts, topped with AI-powered smart insights and full CSV/Excel export.

Embedded help — an AI assistant for natural-language store management, live chat with the Lak team, global search, contextual help articles and video tutorials.

Extra places to sell — automatic listing on the Lak Marketplace, the Lak Wholesale B2B channel, a no-code mobile App Maker, the free Lak Point POS, and TikTok/Snapchat catalog sync.

Central configuration hub grouping product, order, shipping, customer, marketing, review, notification, tax, currency and billing settings — 100+ individual toggles in total.

How shoppers find a store — via the Lak Marketplace, a direct/custom-domain URL, or social and ad traffic.

The core shopping surface — themed homepage, category and brand pages, full-text search, rich product-detail pages (gallery, variants, stock, reviews, Q&A, shipping ETA, optional 3D view), wishlist, related products and content pages.

Identity and access management for the merchant. Covers the four legal registration types (individual, corporate, sole proprietorship, charity), secure login with OTP and two-factor authentication, session/device control, and personal preferences. This is the merchant's front door and must be locked down from day one.

The cart experience — add and modify items, apply coupons, mark as gift, see smart upsell offers and an estimated shipping preview.

The conversion-critical checkout — guest or one-click, address by map or form, shipping-method and payment selection, order review, and B2B/booking variations.

Payment completion for the shopper — online gateways, COD, bank transfer with slip upload, wallet, BNPL and gift cards, ending in instant email/SMS confirmation and a ZATCA-compliant PDF invoice.

Everything after purchase — shipment tracking, real-time status, delivery confirmation, product/store/carrier ratings, returns and refunds, contacting the merchant and one-click reorder.

Shopper notifications — order status, dispatch/delivery events, wishlist price-drop/restock/low-stock alerts, and abandoned-cart reminders.

No-code app design — a drag-and-drop editor to lay out screens, a homepage builder, brand customization (colors, fonts, logo, splash, icon), a live phone preview, and post-launch design pushes.

App Maker commercials — monthly/annual pricing plus two developer-account paths: Lak sets up the Apple/Google accounts for a one-time fee, or the merchant links their own.

Store submission workflow — fill in app-store metadata, submit for Lak review, and get the iOS and Android apps built, signed and published, targeting a 72-hour go-live.

Real-time data parity — products, orders, inventory, prices and promotions stay synchronized between the web store and the mobile app automatically.

What shoppers get in the native app — full catalog with search/filters, complete checkout, push notifications, in-app order tracking, account/wishlist, loyalty points and reviews.

The engine behind App Maker — a cloud CI/CD build server, automated code-signing via Fastlane, store-upload APIs, build-status notifications and OTA config updates.

The global consumer marketplace app and web destination that aggregates every merchant's catalog into one place — the demand engine of the whole platform. Shoppers discover products across all stores, browse by category/brand/location, and check out, while merchants get auto-listed with zero effort and zero commission.

A built-in B2B wholesale channel where suppliers list at wholesale prices and retailers buy in bulk, with catalog and inventory auto-synced from the merchant's main store.

A self-serve, managed advertising product letting merchants run campaigns across Google/YouTube, TikTok, Snapchat, Meta and X, with unified performance analytics in the dashboard.

A free in-person point-of-sale app for iOS and Android with barcode scanning, cash/card/NFC Tap-to-Pay, multi-branch cashiering, POS-only staff accounts and automatic sync of in-store sales to the main dashboard.

The enterprise tier — negotiated payment fees, advanced multi-branch management, ERP integrations, a dedicated account manager, free custom domain, bespoke integrations and SLA-backed priority support.

The integration marketplace — hundreds of apps across marketing, shipping, analytics, CRM, ERP and finance, plus a developer partner portal with revenue share.

The storefront design marketplace — free industry themes, premium paid themes, the Lak Theme Engine for developers, and live theme previews.

An e-learning hub with video courses on store management, marketing and growth.

A community hub — forums, events, news and groups for merchants.

A vetted marketplace of professional services (design, marketing, photography, store setup) delivered by KYC-verified providers.

The latest-generation dashboard experience — a faster UI with 120+ tools, smart filters and quick actions, buyer-protection (Lak Guarantee), and a growing set of AI tools for copywriting, SEO and task automation.